About Coway > MD's Greeting : James Park
May I bid you a cordial welcome to brand new looks of Woongjin Coway Malaysia official website.
Before I move on to our products and our latest technology, let us first take a look at the current business situation at the Woongjin Coway Group.
What are the reasons for our continuing success, bearing in mind the economic situation on world markets, which is not easy at the moment.
The Woongjin Coway Group has applied a clear and - as the results show - right corporate strategy by concentrating on the R&D of the business. Behind the astonishing growth and development of Woongjin Coway lie painstaking efforts by researchers striving to produce the world's best.
In the comapny's early years, even before a factory was built, an Environmental Technology Research Center was established to engage in research, product and technology developement.
Since that time, Coway has not only developed the world's leading water purifiers, air cleaners, bidets and water softeners but has also accumulated unique know-how in the field of environmental health, including water purifiers that operates on reverse osmotic pressure, technology for purifying factory wastewater, desalination systems, as well as dozens of other environmental products and related parts.
As a result, Woongjin Coway's R&D Center is the only situation in Korea to be designated as a portable water quality testing institute by Ministry of Environment. Due to recognition by Military Manpower Administration, the company is provided with specialized researchers and industrial technology personnel, thus enabling professional staff to focus on research.
Based on its outstanding technological performance, Coway has been designated "Technology Competitive Company" by Korea's Small and Medium Business Administration.
However, such achievements do not suffice for the R&D Center, home to about 170 highly trained researchers. The Center is engaged in ongoing studies into the technology required to supply pure water and fresh air through industry-academic cooperation with leading scientists from Seoul National University, the Korea Institute of Science and Technology, Yonsei Universoty and Korea University.
By doing so, Coway seeks to fulfill its responsibility as a company that respects all forms of life and looks after public good.
Therefore we shall continue to do what has made us successful in the past and today, and to be resolute in using new opportunities to carry on building on this success.
Growth and expansion are the aim of Woongjin Coway Group. We define the difference between growth and expansion as follows : To us growth means using our existing product portfolio to increase our success in all markets in which we participate.
Expansion is something which extends beyond this growth. To us expansion means breaking into new markets with new products or using our product portfolio to go into markets where we have not been present yet.
My fellow friends, this is why I stand before you. To introduce to you our innovative, high quality products for a healthier lifestyle.
Once again, welcome to Woongjin Coway website...
Happy browsing!

James Park
Managing Director
Woongjin Coway (M) Sdn Bhd
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