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CODYs were selected as New Occupation by the Korean Ministry of Labor, thus emerged as a new category in occupation since year 1999
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Whereas most of service providers do only after-sales service (A/S), our CODYs deliver Before-Service (B/S) from customer perspective. Through the CODY system, we contribute to providing female workforce with opportunities to partake in economic activities especially at a time when they face difficulties in getting jobs, and further contribute to nurturing highly value added manpower by developing them to acquire professional skills set.
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Cody Success Story in Korea
In year 1998, when Coway started growing in popularity, Korea also faced the economic downturn period. Coway needed a task force to maintain the famed level of service.
Thus, in year 1999, we welcomed 500 women into Coway family – housewives, mothers and new job seekers who wanted to supplement their income. They became knows as CODY – the Coway Lady, proud ambassadors to Coway – and their numbers grew to over 12,000 in a short seven years.
In addition, CODYs were selected as new occupation by the Korean Ministry of Labor, thus emerged as a new category in occupation in year 1999.
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