Woongjin Coway is the top consumer and household electronics company in Korea. Since it establishment in 1989, we have taken the lead in expanding and advancing the market.Having won recognition for its products and service quality both at home and abroad, Woongjin Coway started to diversity its product portfolio in the mid-1990s to become a household electronics company in real sense.

The company has extended its product lineup from water filtration appliances to air purifiers, bidets, water softeners and food waste disposers, which improve the quality of our customers' lives and preserve the environment.

In the time since its establishment, Woongjin Coway has consistently grown while maintaining transparency an ethics management principles. In 1998, we introduced a rental business model for the first time in the industry and provide before sales service by service representative call "Cody". As a result, Woongjin Coway has topped the Gallup polls recent years in terms of market share, customer satisfaction and brand awareness.Since mid-2000s, the company has actively made forays into the global market to become a leading global household electronics company, while strengthening our domestic position.

As present, we operate five overseas subsidiaries which is Malaysia was one of it, one branch and a logistics center in Netherlands, and continue to increase exports and build a strong foundation for sustainable growth. In particular, from 2009, we have bolstered our position as a sustainable company by focusing on green management, thereby implementing customer value management and contributing to the sustainable development of humankind.

Woongjin Coway was introduced to the Malaysian market in 2006. With the tagline “We Bring Wellness”, Coway positions itself as the brand that cares for your health and the environment, providing 100% eco-friendly home appliances for your well-being. To date, there are more than 40,000 customers in Malaysia and the number is rapidly growing.

On the company's 20th anniversary in May 2009, Woongjin Coway declared its vision of "The 1st Green Global Leader which Designs a Healthy Tomorrow" and selected confidence, respect, integrity, passion, speed and action and cooperation as its core values. Moreover, the company designated 2009 as the initial year of customer value management by holding the service innovation declaration ceremony.

Woongjin Coway set its goal of becoming a customer service provider as a consumer electronics manufacturer and defined action plans and core values in accordance with this goal. In particular, the core values were items that gained more than 50 percent support ~ two-third of all Woongjin Coway employees ~ from participants of a company survey.